International photographer to shoot our 2012 campaign

Photo by Rom Anthonis

We’re thrilled to announce that Australian photographer, Rom Anthonis, will be in Austin this weekend shooting our 2012 marketing campaign. He first came to our attention when he photographed some of our Hotrod Honeys during their trip to Australia this summer, as part of a feature showing Melbourne’s quirkier side. Rom’s images captured both the grit and the glamor of roller derby, and as soon as we saw the pics, we knew we wanted to work with him in a much bigger capacity!

So how did we convince a photographer from the other side of the world to come to Austin to work on this project? It’s thanks to our head of marketing, Sinnerfold, and some really good timing, says Rom. “I was very happy to be asked and seeing as I’d planned a trip to see some buddies and do a shoot in Los Angeles at about the same time, I thought I’d kill two birds and get involved with this shoot as well. Sinnerfold just seemed very organized and had a vision for the style of the campaign, so I was grateful to help out.” Of course, Texas’ illustrious history didn’t hurt! “She also mentioned that Austin was THE town for the top skaters around,” Rom adds, “and that roller derby was basically ‘born’ there, so it seemed very appealing.”

Check out Rom’s portfolio on his website.
And you can also follow him on Facebook.

Rom has also been recently doing camerawork on a slasher/derby film titled “Murderdrome.” It’s an online serial – find the whole project at or become a fan on Facebook.

This weekend’s shoot is Top Secret but we will say this: we are super excited about what’s in store for our 2012 marketing campaign. Check back over the weekend as we’ll be giving you some glimpses behind the scenes – just enough to whet your appetite!

One Comment

  1. PiDicus Rex
    Posted January 23, 2012 at 5:38 am | Permalink

    Yay for Rom, you guys and girls are gonna love working with him !

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