It was 100 degrees all weekend and the action on the track was even hotter, so it’s no surprise that we were worried about keeping ourselves — and our guests from milder climes — hydrated and healthy throughout the Star of Texas Bowl. Zico Beverages were our drinks sponsors for the tournament and kept our skaters and officials rolling with their refreshing and delicious coconut water all weekend long. We caught up with Roxy Bribiesca — whose official Texas Rollergirls derby name is now Roxy Balboa — Zico’s Texas Marketing Manager, to find out more about the business.
Can you tell us a bit about the history of Zico?
Our founder, Mark Rampolla, fell in love with coconut water as a Peace Corps volunteer in Central America. An avid athlete, Mark loved drinking fresh coconut water after running, hiking or hanging out at the beach. In 2004, he left a fast-track corporate career to pursue his dream of bringing the healthy, natural benefits of coconut water to consumers across the world.
And what are some of those health benefits?
Zico is water from young green coconuts. For more than 4,000 years, coconut water has been revered as a natural source of nutrition, wellness, beauty and hydration. In times of famine and war, coconut water has been used as an intravenous fluid and saved many lives. It’s the only natural substance that can be safely injected into the human bloodstream. Now, modern science has validated its effectiveness, especially as a natural sports drink.
Zico contains the five electrolytes that support your body with what it needs to stay hydrated and perform at your best. One Zico has more potassium than a banana — that’s 15 times more than most sports drinks! – to prevent cramping. Drink Zico before or during a workout for the natural energy you need for optimal performance. After a workout, Zico replenishes and re-hydrates you to aid recovery.
Who is your target consumer?
The ‘Naturally Powered’. Naturally Powered means being in charge of your own life. It means being a dedicated athlete or simply dedicating more time towards being healthy. It means achieving insurmountable goals or maybe just setting a few. It means understanding that what you put into your body directly affects what you get out of it.
What’s unique about your business?
As a company, we’re on a mission to tell the world that Mother Nature knows a few things about sports drinks. The result: ZICO Pure Premium Coconut Water. We’re athletes. We drink ZICO daily (lots of it!), feel that it works, and want to help others make the switch to ZICO too. We also think coconut water can become an important alternative agricultural product for the developing world and are committed to bring you ZICO in a socially and environmentally responsible and sustainable way.
Do you have a favorite Texecutioner skater?
Love them all! Barbara Ambush, muah!
Do you follow our home team season? Do you have a favorite home team?
What’s your favorite thing about Austin?
This is difficult, there are so many wonderful reasons to love Austin. I would say I love the active lifestyle, attitude and creativity of Austinites.
Why do you sponsor the Star of Texas Bowl?
Because these are strong, ambitious, courageous and determined women always working to improve themselves! We love the spunky personalities. These are cool athletes!
Do you have any predictions for the tournament outcome?
Texecutioners will dominate!
Finally, if Zico played derby, what would its derby name be?
We tossed a few ideas around and ultimately decided to go with the CocoNUT Busters!
And lucky last, how can we and our fans get in touch with you?
New media: www.youtube.com/zico and www.pinterest.com/zicoconut
Social media: On Facebook, www.facebook.com/zico, and on Twitter, www.twitter.com/zico
Hours: As a field marketing manager I work hard all week with unpredictable hours, usually Monday through Friday in our home office, then I’m out at events on the weekends! Zico HQ is open normal business hours.
Of course, ‘opening hours’ was a stock question for us that we probably shouldn’t have asked, but we loved and published Roxy’s response anyway. The better question would have been, where can our fans get Zico? The answer is, online at store.zico.com and in stores all over the country! Find your nearest retailer at www.zico.com/where-to-buy — and in Roxy’s words, ‘Drink natural!’